A Matter of Equity: Effects of Other Consumers' Engagement in New Product Development

Conference paper

ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)

2012

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Title: A Matter of Equity: Effects of Other Consumers' Engagement in New Product Development
Creators - without role: Karina Töndevold Liljedal - Stockholm School of Economics, Department of Marketing and Strategy
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
K Heinonen - Hanken School of Economics (FI)
Conference: ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)
Identifiers: 991001480261406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper