A Rythmanalytic Approach To Understand The Problematic Nature Of Supply Chain Integration  The Case Of A Customer Ordered Production Strategy

Conference paper

Per Andersson, Lars-Gunnar Mattsson, Susanne Hertz and Benedikte Borgström

27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)

2011

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Title: A Rythmanalytic Approach To Understand The Problematic Nature Of Supply Chain Integration  The Case Of A Customer Ordered Production Strategy
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Susanne Hertz - Jönköping International Business School (SE)
Benedikte Borgström - Chalmers University of Technology (SE)
Conference: 27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)
Identifiers: 991001479425506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper