Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation

Conference paper

Anna Nyberg, Hamid Jafari and Susanne Hertz

The 2nd Nordic Retail and Wholesale Conference 2010 (Gothenburg, 2010-11-10 - 2010-11-11)

2010

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Title: Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation
Creators - without role: Anna Nyberg - Stockholm School of Economics, Department of Marketing and Strategy
Hamid Jafari - Jönköping International Business School (SE)
Susanne Hertz - Jönköping International Business School (SE)
Conference: The 2nd Nordic Retail and Wholesale Conference 2010 (Gothenburg, 2010-11-10 - 2010-11-11)
Identifiers: 991001480611706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper