Application of Postponement in Retailing: A Cross-Case Analysis of Major European Retailers

Conference paper

Anna Nyberg, Hamid Jafari and Susanne Hertz

23rd NOFOMA Conference 2011 (Harstad, 2011-06-09 - 2011-06-10)

2011

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Title: Application of Postponement in Retailing: A Cross-Case Analysis of Major European Retailers
Creators - without role: Anna Nyberg - Stockholm School of Economics, Department of Marketing and Strategy
Hamid Jafari - Jönköping International Business School (SE)
Susanne Hertz - Jönköping International Business School (SE)
Conference: 23rd NOFOMA Conference 2011 (Harstad, 2011-06-09 - 2011-06-10)
Identifiers: 991001480985906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper