Attraction – A new Perspective on Strategic Renewal

Conference paper

Patrick Regnér and Claes Bohman

The 71st Annual Meeting of the Academy of Management (San Antonio, 2011-08-12 - 2011-08-16)

2011

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Title: Attraction – A new Perspective on Strategic Renewal
Creators - without role: Patrick Regnér - Stockholm School of Economics, Department of Marketing and Strategy
Claes Bohman - Stockholm School of Economics, Department of Marketing and Strategy
Conference: The 71st Annual Meeting of the Academy of Management (San Antonio, 2011-08-12 - 2011-08-16)
Identifiers: 991001480324106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper