Carefully Creative - Creative Media Choice as a Signal of Consumer Care

Conference paper

ICORIA 2011 (Berlin, 2011-06-24 - 2011-06-25)

2011

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3 Record Views

Title: Carefully Creative - Creative Media Choice as a Signal of Consumer Care
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Conference: ICORIA 2011 (Berlin, 2011-06-24 - 2011-06-25)
Identifiers: 991001480576206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper