Cheapest on the market? Representing prices in retail trade

Conference paper

Hans Kjellberg and Johan Hagberg

27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)

2011

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Title: Cheapest on the market? Representing prices in retail trade
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Johan Hagberg - University of Gothenburg (SE)
Conference: 27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)
Identifiers: 991001480349506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper