Conducting experiments in service encounter research: Does the position of the dependent variable matter?

Conference paper

Conducting experiments in service encounter research: Does the position of the dependent variable matter?

Magnus Söderlund

QUIS 11 (2009) (Wolfsburg, 2009-06-11 - 2011-06-14)

2009

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Title: Conducting experiments in service encounter research: Does the position of the dependent variable matter?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: QUIS 11 (2009) (Wolfsburg, 2009-06-11 - 2011-06-14)
Identifiers: 991001480588506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper