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- Title
- Customer of Last Resort: The Swedish Advertising Industry and the Government 1935-1985
- Creators
- Erik Lakomaa - Stockholm School of Economics, Institute for Economic and Business History Research
- Conference
- Economic and Business History Conference (Oklahoma City, U.S.A., 2017-05-25–2017-05-27)
- Academic Unit
- Institute for Economic and Business History Research; Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper