Diffusion of a new communication technology

Conference paper

26th IMP Conference 2010 (Budapest, 2010-09-02 - 2010-09-04)

2010

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Title: Diffusion of a new communication technology
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: 26th IMP Conference 2010 (Budapest, 2010-09-02 - 2010-09-04)
Identifiers: 991001480469606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper