Does retail chain satisfaction rub off on other retail chains?

Conference paper

The 2nd Nordic Retail and Wholesale Conference 2010 (Gothenburg, 2010-11-10 - 2010-11-11)

2010

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Title: Does retail chain satisfaction rub off on other retail chains?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Conference: The 2nd Nordic Retail and Wholesale Conference 2010 (Gothenburg, 2010-11-10 - 2010-11-11)
Identifiers: 991001480609806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper