Entry strategy and international retail operations

Conference paper

Anna Nyberg, Benedikte Borgström and Susanne Hertz

The Nordic Retail and Wholesale Conference 2008 (Norrtälje)

2008

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Title: Entry strategy and international retail operations
Creators - without role: Anna Nyberg - Stockholm School of Economics, Department of Marketing and Strategy
Benedikte Borgström - Jönköping International Business School (SE)
Susanne Hertz - Jönköping International Business School (SE)
Conference: The Nordic Retail and Wholesale Conference 2008 (Norrtälje)
Identifiers: 991001480798406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper