Exploring the Performativity of Price Representation Practices in Retailing

Conference paper

Johan Hagberg and Hans Kjellberg

Journal of Macromarketing, Vol.33, pp.395-409

Journal of Macromarketing, 4, SAGE Publications (UK and US)

2013

Metrics

3 Record Views

Title: Exploring the Performativity of Price Representation Practices in Retailing
Creators - without role: Johan Hagberg - University of Gothenburg (SE)
Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Journal of Macromarketing, Vol.33, pp.395-409
Series: Journal of Macromarketing; 4
Publisher: SAGE Publications (UK and US)
Number of pages: 15
Identifiers: 991001480556506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper