Face value: Headless model images increases consumer identification with product target groups

Conference paper

ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)

2012

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Title: Face value: Headless model images increases consumer identification with product target groups
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Conference: ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)
Identifiers: 991001480221506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper