Global policy networks’ involvement in service innovation. Turning the mobile phone into a wallet by applying NFC technology

Conference paper

IMP Journal seminar 2011 (Uppsala, 2011-03-31 - 2011-04-01)

2011

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Title: Global policy networks’ involvement in service innovation. Turning the mobile phone into a wallet by applying NFC technology
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: IMP Journal seminar 2011 (Uppsala, 2011-03-31 - 2011-04-01)
Identifiers: 991001480460406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper