Global policy networks’ involvement in service innovation, Turning the mobile phone into a wallet by applying NFC technology

Conference paper

27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)

2011

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Title: Global policy networks’ involvement in service innovation, Turning the mobile phone into a wallet by applying NFC technology
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: 27th IMP Conference 2011 (Glasgow, 2011-09-01 - 2011-09-03)
Identifiers: 991001480670006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper