How art in advertisements influence advertising effectiveness

Conference paper

EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)

2012

Metrics

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Title: How art in advertisements influence advertising effectiveness
Creators - without role: Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
Jonas Colliander - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)
Identifiers: 991001479433706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper