How to Leverage Early Adopters to Increase New Product Customer Acceptance: Evidence from High-Technology Markets

Conference paper

Mattia Bianchi, Alfredo De Massis, Federico Frattini and U. Sikimic

EuroMOT 2011 (Tampere, 2011-09-18 - 2011-09-20)

2011

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Title: How to Leverage Early Adopters to Increase New Product Customer Acceptance: Evidence from High-Technology Markets
Creators - without role: Mattia Bianchi - Stockholm School of Economics, Department of Management and Organization
Alfredo De Massis - University of Bergamo (IT)
Federico Frattini - Politecnico di Milano (IT)
U. Sikimic - Politecnico di Milano (IT)
Conference: EuroMOT 2011 (Tampere, 2011-09-18 - 2011-09-20)
Identifiers: 991001480252006056
Academic Unit: Department of Management and Organization
Language: English
Resource Type: Conference paper