- Title
- I Did Not Get The Same As The Other Customer! An Examination Of The Effects Of Under-Reward, Equity-Reward, And Over-Reward In The Transparent Service Encounter
- Creators - without role
- Magnus Söderlund - Stockholm School of Economics, Department of Marketing and StrategyPeter Gabrielson - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- EMAC 2010 (Copenhagen, 2010-06-01 - 2010-06-04)
- Identifiers
- 991001480771606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper
Conference paper
I Did Not Get The Same As The Other Customer! An Examination Of The Effects Of Under-Reward, Equity-Reward, And Over-Reward In The Transparent Service Encounter
EMAC 2010 (Copenhagen, 2010-06-01 - 2010-06-04)
2010