Idea attraction: A Significant Driver in the Front End of New Product Development

Conference paper

Patrick Regnér and Claes Bohman

EURAM 2012 (Rotterdam, 2012-06-06 - 2012-06-08)

2012

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Title: Idea attraction: A Significant Driver in the Front End of New Product Development
Creators - without role: Patrick Regnér - Stockholm School of Economics, Department of Marketing and Strategy
Claes Bohman - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EURAM 2012 (Rotterdam, 2012-06-06 - 2012-06-08)
Identifiers: 991001479460806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper