“I’m not that cheap” Exploring the effect of creative advertising on a discount retailer’s attractiveness as an employer

Conference paper

Sara Rosengren and Niklas Bondesson

The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)

2012

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Title: “I’m not that cheap” Exploring the effect of creative advertising on a discount retailer’s attractiveness as an employer
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Niklas Bondesson - Institute of Economic Research (SE)
Conference: The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)
Identifiers: 991001480484306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper