In search of alternatives to customer satisfaction: An exploration of antecedents of customer joy

Conference paper

In search of alternatives to customer satisfaction: An exploration of antecedents of customer joy

Magnus Söderlund

EMAC 2008 (Brighton, 2008-05-27 - 2008-05-30)

2008

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Title: In search of alternatives to customer satisfaction: An exploration of antecedents of customer joy
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2008 (Brighton, 2008-05-27 - 2008-05-30)
Identifiers: 991001480449106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper