Incorporating Trust in Rollout of Near Field Communication Services

Conference paper

Per Andersson and Niklas Kviselius

GMR 2009 (Cairo, 2009-11-01 - 2009-11-03)

2009

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Title: Incorporating Trust in Rollout of Near Field Communication Services
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Niklas Kviselius - Stockholm School of Economics, Department of Marketing and Strategy
Conference: GMR 2009 (Cairo, 2009-11-01 - 2009-11-03)
Identifiers: 991001480325406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper