International Expansion Strategy: A Multifocal, Multilevel, Sequentially Interdependent Decision Framework

Conference paper

Harun Emre Yildiz and Esra Gencturk

AIB 2008 (Milan, 2008-06-30 - 2008-07-03)

2008

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Title: International Expansion Strategy: A Multifocal, Multilevel, Sequentially Interdependent Decision Framework
Creators - without role: Harun Emre Yildiz - Stockholm School of Economics, Department of Marketing and Strategy
Esra Gencturk - Koc University (TR)
Conference: AIB 2008 (Milan, 2008-06-30 - 2008-07-03)
Identifiers: 991001479415106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper