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Conference paper
MNC and the concept of multiple embeddedness: a case study of MNC-NGO collaboration in saving the Baltic Sea
Per Andersson
,
Tiina Ritvala
and
Asta Salmi
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EIBA 2012 (Brighton, 2012-12-07 - 2012-12-09)
2012
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Title
MNC and the concept of multiple embeddedness: a case study of MNC-NGO collaboration in saving the Baltic Sea
Creators - without role
Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Tiina Ritvala - Aalto University (FI)
Asta Salmi - Aalto University (FI)
Conference
EIBA 2012 (Brighton, 2012-12-07 - 2012-12-09)
Identifiers
991001479410706056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Conference paper
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