MNC and the concept of multiple embeddedness: a case study of MNC-NGO collaboration in saving the Baltic Sea

Conference paper

Per Andersson, Tiina Ritvala and Asta Salmi

EIBA 2012 (Brighton, 2012-12-07 - 2012-12-09)

2012

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Title: MNC and the concept of multiple embeddedness: a case study of MNC-NGO collaboration in saving the Baltic Sea
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Tiina Ritvala - Aalto University (FI)
Asta Salmi - Aalto University (FI)
Conference: EIBA 2012 (Brighton, 2012-12-07 - 2012-12-09)
Identifiers: 991001479410706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper