Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?

Conference paper

ANZMAC 2009 (Melbourne, 2009-11-30 - 2009-12-02)

2009

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Title: Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Jan Mattsson - Roskilde University (DK)
Conference: ANZMAC 2009 (Melbourne, 2009-11-30 - 2009-12-02)
Identifiers: 991001480439506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper