Metrics
7 Record Views
- Title
- Merger reactance: Consumer response to horizontal M&A
- Creators - without role
- Micael Dahlén - Stockholm School of Economics, Department of Marketing and StrategyHelge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
- Conference
- La Londe Conference 2009
- Identifiers
- 991001480531806056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper