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3 Record Views
- Title
- Mundane marketing: An effectiveness assessment of the smiling ad model
- Creators - without role
- Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- NFF 2009 (Turku, 2009-08-19 - 2009-08-21)
- Identifiers
- 991001479457306056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper