Nextopia Does Not Fade: The Enduring Effect of Pre-Launch Advertising

Conference paper

Helge Thorbjørnsen, Micael Dahlén and Anne Line Holck Olmland

EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)

2012

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Title: Nextopia Does Not Fade: The Enduring Effect of Pre-Launch Advertising
Creators - without role: Helge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Anne Line Holck Olmland - BearingPoint (NO)
Conference: EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)
Identifiers: 991001480456506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper