Off with their heads! Consumer attitudes for online retail product images including vs. excluding decorative models and model heads

Conference paper

EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)

2012

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Title: Off with their heads! Consumer attitudes for online retail product images including vs. excluding decorative models and model heads
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2012 (Lisbon, 2012-05-22 - 2012-05-25)
Identifiers: 991001480577006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper