Othering in the Base of the Pyramid discourse: a critical analysis

Conference paper

Susanne Sweet, Sofia Nilsson Altafi, Harun Emre Yildiz and Marijane Luistro Jonsson

EABIS 2010 (S:t Petersburg, 2010-09-20 - 2010-09-21)

2010

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Title: Othering in the Base of the Pyramid discourse: a critical analysis
Creators - without role: Susanne Sweet - Stockholm School of Economics, Department of Marketing and Strategy
Sofia Nilsson Altafi - Stockholm School of Economics, Department of Marketing and Strategy
Harun Emre Yildiz - Stockholm School of Economics, Department of Marketing and Strategy
Marijane Luistro Jonsson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EABIS 2010 (S:t Petersburg, 2010-09-20 - 2010-09-21)
Identifiers: 991001480990406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper