Political marketing: multiple values, performativities and modes of engaging

Conference paper

Political marketing: multiple values, performativities and modes of engaging

Hans Kjellberg and CF Helgesson

2008

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Title: Political marketing: multiple values, performativities and modes of engaging
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
CF Helgesson - Linköping University (SE)
Identifiers: 991001480757406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper