Reconsidering the Present Bias and Temporal Discounting: Consumers’ (Unrealistic) Optimism About the Future

Conference paper

Micael Dahlén and Helge Thorbjørnsen

FIBE 2010

2010

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Title: Reconsidering the Present Bias and Temporal Discounting: Consumers’ (Unrealistic) Optimism About the Future
Creators - without role: Micael Dahlén - Stockholm School of Economics, Department of Marketing and Strategy
Helge Thorbjørnsen - Norwegian School of Economics and Business Administration (NO)
Conference: FIBE 2010
Identifiers: 991001480397506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper