Store personnel-customer encounters in the grocery store: An examination of the impact on purchase behavior and customer satisfaction

Conference paper

Magnus Söderlund and Martin Moström

The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)

2012

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Title: Store personnel-customer encounters in the grocery store: An examination of the impact on purchase behavior and customer satisfaction
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Martin Moström - Retail House (SE)
Conference: The 3rd Nordic Retail and Wholesale Conference 2012 (Lund, 2012-05-22 - 2012-05-25)
Identifiers: 991001480631306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper