Strangers in the servicescape: Do their interactions affect the customer’s evaluation of the service firm?

Conference paper

Strangers in the servicescape: Do their interactions affect the customer’s evaluation of the service firm?

Magnus Söderlund

EMAC 2009 (Nantes, 2009-05-26 - 2009-05-29)

2009

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Title: Strangers in the servicescape: Do their interactions affect the customer’s evaluation of the service firm?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2009 (Nantes, 2009-05-26 - 2009-05-29)
Identifiers: 991001480361106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper