Strategy Creation from Below: How Novel Strategy Emerges in Practice

Conference paper

Strategy Creation from Below: How Novel Strategy Emerges in Practice

Patrick Regnér and Leif Melin

EGOS 2011 (Gothenburg)

2011

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Title: Strategy Creation from Below: How Novel Strategy Emerges in Practice
Creators - without role: Patrick Regnér - Stockholm School of Economics, Department of Marketing and Strategy
Leif Melin - Jönköping International Business School (SE)
Conference: EGOS 2011 (Gothenburg)
Identifiers: 991001480974806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper