Suggestive selling in the service encounter

Conference paper

Suggestive selling in the service encounter

Magnus Söderlund

AMA SERVSIG 2012 (Hanken, 2012-06-07 - 2012-06-09)

2012

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Title: Suggestive selling in the service encounter
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: AMA SERVSIG 2012 (Hanken, 2012-06-07 - 2012-06-09)
Identifiers: 991001480612806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper