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Tackling Grand Challenges: Recognition, Identity, and Effort Integration
Conference paper   Peer reviewed

Tackling Grand Challenges: Recognition, Identity, and Effort Integration

Yeon Woo Cho, Ryosuke Yokoya, Hyeonjin Cha, John-Erik Bergkvist, Joel Gehman, Anna Essén and Magnus Mähring
Academy of Management Annual Meeting Proceedings, Vol.2026(1)
Academy of Management (AoM)
Academy of Management (AOM) Annual Meeting, 86th (Philadelphia, Pennsylvania, 2026-07-31–2026-08-04)
2026

Abstract

Grand challenges such as climate change, global health crises, inequality, and biodiversity loss are persistent societal concerns rather than problems with clear endpoints or definitive solutions. Rather than being “solved,” these challenges must be continually engaged, managed, and navigated over time, as progress unfolds through ongoing efforts to mobilize action and coordinate across organizational and institutional boundaries. This ongoing engagement often proceeds in the absence of shared problem definitions, agreed-upon metrics, or stable criteria for success. This symposium brings together recent research on how organizations and institutions engage grand challenges when authority is limited, evaluations are contested, and expectations shift. The papers highlight that engagement is shaped by the social and institutional processes through which effort is mobilized, legitimacy is constructed, and value is assigned. Across cases spanning corporate pledges, meta-organizations, global evaluation systems, and prosocial certifications, the papers show how actors sustain collective action by recalibrating commitments, coordinating effort, and constructing legitimacy under contestation. Together, the symposium advances a process view of organizing for grand challenges by showing how legitimacy and value are continuously negotiated when formal authority and stable evaluation criteria are absent. How Social Activism Shapes Corporate Sustainability Pledges Author: Yeon Woo Cho; The George Washington University How Western Norms Shape the Recognition of Non-Western Efforts Author: Ryosuke Yokoya; The George Washington University Identity Work through Prosocial Certifications in Hybrid Organizations Author: Hyeonjin Cha; Bucknell University Meta-organizations Addressing Grand Challenges as Effort Integrating Systems Author: John-Erik Bergkvist; Stockholm School of Economics Author: Anna Essén; Stockholm University Author: Magnus Mahring; Stockholm School of Economics

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