The “Give-the-Service-Customer-Special-Treatment-Approach”: What Happens when Other Customers are Present in the Service Encounter?

Conference paper

Magnus Söderlund and Peter Gabrielson

EACR 2010 (London, 2010-07-01 - 2010-07-03)

2010

Metrics

1 Record Views

Title: The “Give-the-Service-Customer-Special-Treatment-Approach”: What Happens when Other Customers are Present in the Service Encounter?
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Peter Gabrielson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EACR 2010 (London, 2010-07-01 - 2010-07-03)
Identifiers: 991001480339906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper