The allure of the grand narrative: the role of storytelling in organizational change

Conference paper

Frida Pemer and Lovisa Näslund

EGOS 2009 (Barcelona, 2009-07-02 - 2009-07-04)

2009

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Title: The allure of the grand narrative: the role of storytelling in organizational change
Creators - without role: Frida Pemer - Stockholm School of Economics, Department of Management and Organization
Lovisa Näslund - Stockholm School of Economics, SSE Institute for Research
Conference: EGOS 2009 (Barcelona, 2009-07-02 - 2009-07-04)
Identifiers: 991001479436606056
Academic Unit: Department of Management and Organization; SSE Institute for Research
Language: English
Resource Type: Conference paper