The case of a scandalous but market driven grocery supply chain: Problems and opportunities with integration

Conference paper

Anna Nyberg, Susanne Hertz and Benedikte Borgström

EURAM 2010 (Rome, 2010-05-19 - 2010-05-22)

2010

Metrics

2 Record Views

Title: The case of a scandalous but market driven grocery supply chain: Problems and opportunities with integration
Creators - without role: Anna Nyberg - Stockholm School of Economics, Department of Marketing and Strategy
Susanne Hertz - Jönköping International Business School (SE)
Benedikte Borgström - Jönköping International Business School (SE)
Conference: EURAM 2010 (Rome, 2010-05-19 - 2010-05-22)
Identifiers: 991001480775306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper