The follow-up contact after the service encounter and its effects on customer satisfaction: Was the Joe Girard “I-like-you-approach” right?

Conference paper

EMAC 2008 (Brighton, 2008-05-27 - 2008-05-30)

2008

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Title: The follow-up contact after the service encounter and its effects on customer satisfaction: Was the Joe Girard “I-like-you-approach” right?
Creators - without role: Claes Robert Julander - Stockholm School of Economics, Center for Consumer Marketing
Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2008 (Brighton, 2008-05-27 - 2008-05-30)
Identifiers: 991001480389106056
Academic Unit: Department of Marketing and Strategy; Center for Consumer Marketing
Language: English
Resource Type: Conference paper