The internationalization process of the smaller firm: A study of opportunity development in foreign markets

Conference paper

Sara Melén and Pervez N Ghauri

EIBA 2011 (Bucharest, 2011-12-08 - 2011-12-10)

2011

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Title: The internationalization process of the smaller firm: A study of opportunity development in foreign markets
Creators - without role: Sara Melén - Stockholm School of Economics, Department of Marketing and Strategy
Pervez N Ghauri - King's College London (GB)
Conference: EIBA 2011 (Bucharest, 2011-12-08 - 2011-12-10)
Identifiers: 991001480694806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper