The mobile phone as a market shaping device

Conference paper

1st Interdisciplinary market studies workshop (Stockholm)

2010

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Title: The mobile phone as a market shaping device
Creators - without role: Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: 1st Interdisciplinary market studies workshop (Stockholm)
Identifiers: 991001480308506056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper