The mobile phone as a market shaping device

Conference paper

EMAC 2011 (Ljubliana)

2011

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Title: The mobile phone as a market shaping device
Creators - without role: Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: EMAC 2011 (Ljubliana)
Identifiers: 991001480562606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper