The perceived usefulness of SMEs previous customer networks for international market development

Conference paper

AOM Annual Meeting 2009 (Chicago, Illinois, 2009-08-07 - 2009-08-11)

2009

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Title: The perceived usefulness of SMEs previous customer networks for international market development
Creators - without role: Angelika Lindstrand - Stockholm School of Economics, Department of Marketing and Strategy
Kent Eriksson - Royal Institute of Technology (SE)
Dharam Deo Sharma - Stockholm School of Economics, Department of Marketing and Strategy
Conference: AOM Annual Meeting 2009 (Chicago, Illinois, 2009-08-07 - 2009-08-11)
Identifiers: 991001480771706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper