The role of artifacts in shaping service markets – the case of the mobile phone as an operant device

Conference paper

Naples 2011 Forum on Service

2011

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Title: The role of artifacts in shaping service markets – the case of the mobile phone as an operant device
Creators - without role: Jan Markendahl - Royal Institute of Technology (SE)
Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Naples 2011 Forum on Service
Identifiers: 991001479425606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper