Theoretical Perspectives on Value Creation at the Base-of-the Pyramid (BoP)

Conference paper

Marijane Luistro Jonsson and Susanne Sweet

Impact of Base of the Pyramid Ventures 2009 (Delft, 2009-11-16 - 2009-11-18)

2009

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Title: Theoretical Perspectives on Value Creation at the Base-of-the Pyramid (BoP)
Creators - without role: Marijane Luistro Jonsson - Stockholm School of Economics, Department of Marketing and Strategy
Susanne Sweet - Stockholm School of Economics, Department of Marketing and Strategy
Conference: Impact of Base of the Pyramid Ventures 2009 (Delft, 2009-11-16 - 2009-11-18)
Identifiers: 991001480365706056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper