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Conference paper
Theoretical Perspectives on Value Creation at the Base-of-the Pyramid (BoP)
Marijane Luistro Jonsson
and
Susanne Sweet
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Impact of Base of the Pyramid Ventures 2009 (Delft, 2009-11-16 - 2009-11-18)
2009
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Title
Theoretical Perspectives on Value Creation at the Base-of-the Pyramid (BoP)
Creators - without role
Marijane Luistro Jonsson - Stockholm School of Economics, Department of Marketing and Strategy
Susanne Sweet - Stockholm School of Economics, Department of Marketing and Strategy
Conference
Impact of Base of the Pyramid Ventures 2009 (Delft, 2009-11-16 - 2009-11-18)
Identifiers
991001480365706056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Conference paper
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