Too Cheap to Work For? Exploring the Impact of Advertising on the Brand as Potential Employer

Conference paper

Sara Rosengren and Niklas Bondesson

ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)

2012

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Title: Too Cheap to Work For? Exploring the Impact of Advertising on the Brand as Potential Employer
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Niklas Bondesson - Institute of Economic Research (SE)
Conference: ICORIA 2012 (Stockholm, 2012-06-28 - 2012-07-30)
Identifiers: 991001480760606056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Conference paper