Abstract
This symposium brings together scholars to explore the potential of ethnography to understand entrepreneurship, and particularly family businesses. Though ethnography has long been recognized as a promising methodology for uncovering the complex interplay of interactions, relationships, and processes in entrepreneurial firms, ethnographic research in entrepreneurship, and in family business scholarship in particular, remains scant. A panel of experts will reflect on their current and prior projects to explore challenges and opportunities associated with conducting ethnographic work in an array of entrepreneurial settings. They will also share best practices and their “tricks of the trade.”